Learning Journey: Design Thinking

Learning Journey: Design Thinking (LJDT) is a hybrid, year-long learning journey that encourages the adoption of Design Thinking among Kraft Heinz's Research and Development (R&D) employees, making it part of their toolbox to tackle complex problems from a human-centered lens. This learning journey was carefully designed using the ADDIE model, Design Thinking, and the Backward Design framework. It promotes innovation, creativity, critical thinking, adaptability, and collaboration among cross-functional teams.

LJDT comprises four stages based on the Dreyfus model of skill acquisition: adopter, innovator, leader, and expert. Each category offers a specific course that adopts a flipped classroom approach:

• Design Thinking 101

• Think Like a Designer

• Advanced Design Thinking

• Design thinking @ Kraft Heinz.

Each course within the learning journey follows the 70:20:10 model commonly used in organizational L&D departments, where 70% is experiential learning, 20% is social learning, and 10% is structured learning. As the company has already embedded a culture of life-long learning, LJDT takes advantage of its learning goals and draws from its already established KHC mentorship program and the KetchApp, an internal social media app.